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Dominic Monkhouse’s The Melting Pot Podcast

Episode #06: Shannon Byrne Susko – the Accidental CEO

Shannon Byrne Susko has more than twenty years of experience building and leading high-growth technology companies. She’s now passing on her knowledge through coaching and her own books. Shannon wrote The Metronome Effect and her brand new release is 3HAG Way, a framework to running a successful business. 

In this episode of The Melting Pot, Shannon talks to host Dominic Monkhouse about the journey that led her to where she is now, and what she learned along the way.
Shannon admits it was ‘chaos’ at times, but she ‘muddled’ through, and became a CEO ‘by accident’! 


Bill Gallagher’s Scaling Up Business Podcast

Episode #70: The 3-Year Highly Achievable Goal

When Shannon was the CEO of her first company, she had to stand in front of her team, her shareholders, and investors to discuss the company’s BHAG. However, you have to do more than just exclaim it, you also have to prove you can do it. This is where the 3HAG comes in and it is how it helped Shannon make the long-term goal achievable and believable.

The reason most companies do not even have a 3HAG is due to fear of failure. That’s a lot of pressure for a CEO and nothing good comes from having their three-year goals fall short in the eyes of his or her investors.

The BHAG is the first strategic goal, but the 3HAG brings everything together.