CHAPTER 5

 

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CHAPTER 5 – THE BUSINESS MODEL CANVAS

Complete Geoffrey Moore’s ‘Positioning Statement’ Worksheet. (page 84-86) – DOWNLOAD

Complete Geoffrey Moore’s ‘Value Proposition’ Worksheet. (page 86-88) – DOWNLOAD

CHAPTER 5 – RECOMMENDED READING

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Read Geoffrey Moore’s Crossing the Chasm.

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Read Alexander Osterwalder’s  Business Model Generation and complete the ‘Business Model Canvas’ Worksheet. (page 89) –