CHAPTER 3

 

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CHAPTER 3 – CORE PURPOSE, CORE VALUES AND THE BIG HAIRY AUDACIOUS GOAL TM

Establish a core purpose for the company. Make sure the company’s core purpose is known throughout the organization. (page 55) – DOWNLOAD

Establish core values by utilizing Jim Collins ‘Mars Exercise’. (page 56) – COMING SOON

Complete the ‘Personal Core Values vs. Organizational Core Values’ Worksheet. (page 58) – DOWNLOAD

Even if you’re unsure, ‘gut it out’ and write down your Big Hairy Audacious GoalTM. (page 62) – DOWNLOAD